Myntra
India’s Enforcement Directorate (ED) has taken formal action against Myntra, accusing the Walmart-backed fashion e-commerce platform of flouting foreign investment norms by rerouting over $191 million through a related-party setup designed to mask retail activity as...
Myntra is turning up the heat in the content-commerce field. The fashion e-commerce giant has just dropped Glamstream, its new shoppable content hub. A blend of entertainment, style cues, and instant shopping. In its first phase...
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Ex-Flipkart, Myntra Exec Padmakumar Pal’s Fashion Startup ZILO Lands $4.5M — Aims to Serve 100,000 Styles in 60 Minutes
In a bid to shake up how India shops for fashion, Mumbai-based startup ZILO has raised $4.5 million in seed funding to expand its...
Myntra Goes Global: CEO Nandita Sinha Launches Myntra Global in Singapore to Tap 6.5 Lakh-Strong Indian Diaspora
Bengaluru-based fashion e-tailer Myntra has officially taken its first step onto the international stage, rolling out its services in Singapore under the banner of...
Myntra’s End of Reason Sale Returns This May with Over 4 Million Styles, Flashy New Launches, and Big Savings
Fashion, beauty and lifestyle platform Myntra is set to launch the 22nd edition of its iconic End of Reason Sale (EORS) from May 31...
Myntra’s Ultimate Glam Clan Crosses 5 Lakh Creators, Driven by Gen Z and a Growing Thirst for Realness in Fashion Content
Fashion discovery is getting a facelift on Myntra—and it’s not led by big influencers or stylists, but by regular shoppers across India. In just...
Myntra Goes Global: Launches ‘Myntra Global’ in Singapore with 35,000 Styles from 100+ Indian Brands Including Anouk, Libas & Rare Rabbit
Myntra is going global — and it’s starting with Singapore. For the first time ever, the fashion e-commerce platform has rolled out an international...
Myntra Doubles Down on D2C With Rising Stars Home Edit—SleepyCat, Haus & Kinder, and 160+ Brands Join the ₹Cr Home Revolution
After seeing strong momentum with its fashion and beauty initiatives, Myntra is now taking a bold step into the home space. The platform has...
Myntra’s Tech Head Raghu Krishnananda Steps Down After 5-Year Stint
Raghu Krishnananda, the man who’s been steering Myntra’s product and tech direction for the past five years, has decided to move on. His departure...
Myntra’s Home Category Booms with 60% YoY Growth, Launches AI-Powered ‘Dream Room Inspirations’
Myntra’s home segment is turning into one of its fastest-growing categories, with demand skyrocketing by 60% year-on-year (YoY). In response to the increasing interest,...
Bengaluru’s Latest Trend? Myntra Riders Rocking 30-Minute Fashion Deliveries
Myntra is shaking up the fashion scene in Bengaluru with a new campaign that puts its M-Now delivery riders in the spotlight. The fast-paced ad...
Myntra’s FWD and Youthbeat Unveil Campaign with Bhuvan Bam
Youthbeat, the youth-focused marketing division of SW Network, has teamed up with Myntra’s Gen Z clothing label, FWD, for a fresh and dynamic campaign...
Hollister Arrives in India: Myntra to Bring Popular Brand to Local Shoppers
Popular American apparel brand Hollister is entering the Indian market via a partnership with Myntra Jabong, the business-to-business (B2B) wholesale arm of Myntra. Hollister Collabs...
Abercrombie & Fitch join forces with Myntra Jabong to tap Indian market
American retail company Abercrombie & Fitch Co has announced a multi-year partnership with Myntra Jabong to expand its global reach in India. Myntra Jabong to...