For the first time, Nestle India, a packaged foods manufacturer, is planning to recruit tasters and connoisseurs of premium foods for its soon-to-be-launched super-premium Nespresso coffee and boutiques."The marketing strategy is quite distinct. For instance, establishing...
As competition grows fiercer and consumers dine out more frequently, the trend towards premiumizing food items is fueling the expansion of food chains.An ICICI...
Diageo has launched the Don Julio tequila brand in the Indian market to align with the growing trend of premiumization. Currently accessible in cities...
The Indian spirits industry is witnessing a notable trend of premiumization. Major liquor companies in the country have observed significant growth in their premium...
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