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Blinkit Didn’t Build a Grocery App—It Built a Meme Machine That Happens to Deliver in 10 Minutes
In the battle for consumer attention. Blinkit picked speed as its weapon. It subsequently ensured that speed became a personality. Other e-commerce platforms are...
FMCG 2.0: Why Your Next Packet of Chips or Chilli Oil Will Probably Be a D2C Drop
The biggest FMCG trend in 2025? Not healthier snacks or innovation in noodles. It’s direct-to-cart.From peri-peri makhanas, artisanal chilli oils to ₹49 bars of...
Zero Stock, All Hype: How Pre-Orders and Waitlists Are Becoming the Coolest Way to Sell Online
Forget about "Add to Cart." What's the hottest thing in Indian e-commerce? It's a Join Waitlist. From sneakers to serums to journals to jackets, innovative...
From Jamshedpur to Jaipur: How Local Artisans Are Going Global Through E-Commerce Marketplaces
India's small town artisans are going viral—and e-commerce is the runway.A new generation of karigars, weavers, and handmade heroes from Jamshedpur, Jaipur, Kutch, among...
Meesho’s Middle India Play: How the Underdog is Winning the E-commerce War One Small Town at a Time
When large cities blink, India buys.While even many e-commerce players are trying to chase expensive metros, and build app experiences for high-income users, Meesho...
Urbanic’s Soft Power Play: How the Quiet Fast-Fashion App is Winning Gen Z’s Closet, Cart, and Cravings
Fast fashion has a new face, and it isn’t who you think.While global goliaths like H&M and Zara still make up most regular chatter...
The Curious Case of Juicy Chemistry: How a Bootstrapped Skincare Brand is Outselling VC-Backed Giants, One Organic Drop at a Time
In the super-slick space of skincare where brands are raising millions to tell you your pores are an issue, Juicy Chemistry is doing something...
How Pet Parenting is Powering India’s Cutest E-Commerce Boom—And Why Heads Up For Tails is Sitting Pretty at the Top
It all began with toys and treats. Today, we're looking at a fully-fledged bark-and-buy economy.India's pet care sector has quietly transformed into one of...
Robo-Rise in Warehouses: How AI and Robotics Are Supercharging India’s E‑commerce Supply Chain
If you ever wondered how your late-night Blinkit or Zepto order arrives before you can hit the snooze button, let’s meet the silent army...
Rural E‑commerce Revolution: How “Hesaathis,” ONDC, and Assisted Commerce Are Unlocking Bharat
People invariably pontificate about e-commerce in metros. But the only inward revolution? It's happening in the untapped, brown spaces out there: those with no...
Nasher Miles Unveils Flagship Store at Phoenix Palladium, Mumbai—Kickstarts Major Offline Expansion
After making its mark online, luggage brand Nasher Miles is going big on brick-and-mortar. The company just opened its newest—and most prominent—store at Phoenix...
Shark Tank’s Namita Thapar Dives Into D2C: Launches ARTH by Emcure with Sleep Gummies, Intimate Creams & More
Shark Tank India judge and Emcure Pharmaceuticals Executive Director, Namita Thapar, has launched a new direct-to-consumer (D2C) wellness brand called ARTH. The inspiration, she...