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WickedGud diversifies product portfolio, launches healthy Cup Noodles on Swiggy Instamart
WickedGud, the FMCG brand dedicated to offering healthier food choices in India, has unveiled its newest addition, Cup Noodles. The debut on the retail...
iD Fresh Food’s quick commerce sales surge 100x in 2 years
Around 33% of iD Fresh Food's sales originate from quick commerce platforms, while its traditional e-commerce sales have experienced a 25% decline over the...
Natch partners with Swiggy Instamart to deliver healthy snacks across Mumbai, plans expansion to major cities
Healthy snacking brand Natch has teamed up with Swiggy Instamart to swiftly deliver its nutritious snacks to customers in Mumbai. This collaboration aims to...
Quick-commerce platforms race to deliver gold and silver coins in 10 minutes on Akshaya Tritiya
As Akshaya Tritiya festivities sweep across the nation, quick commerce platforms are seizing the opportunity to offer gold and silver coins to users within...
Quick commerce sector soars as Millennial and Gen Z homes drive growth
Just two years ago, the idea of quick commerce or instant deliveries was often dismissed with laughter. Some even argued that consumers had no...
E-commerce platforms align with regulations, rebrand ‘health drinks’ as ‘nutrition drinks’
Taking heed of the government's advisory against marketing beverage mixes and drinks like Bournvita, Horlicks, and Boost as "health drinks," a category not officially...
CCPA asks quick commerce giants for proof of ’10-minute’ delivery claims
The Central Consumer Protection Authority (CCPA) has reportedly directed quick commerce players Blinkit, Swiggy Instamart, Zepto, and Big Basket (BB Now) to provide evidence...
Flipkart taps supply chain head Hemant Badri to spearhead quick commerce expansion
As competition intensifies in the quick commerce space, Flipkart, the ecommerce giant, has tapped its Senior Vice President and Group Head of Supply Chain,...
Swiggy merges Swiggy Mall with Instamart to expand quick commerce offerings beyond groceries
Swiggy, the food tech giant, announced on Thursday that it will merge Swiggy Mall with its quick commerce offering Instamart. This strategic move is...
D2C brands shell out 30-45% commission for quick-commerce platform listings
With the surge in demand for quick-commerce platforms, niche D2C companies operating in sectors such as fast-moving consumer goods, beauty and personal care, and...
Zepto gains ground in quick-commerce market as Instamart slips
Over the last couple of years, Zepto has steadily increased its share of the quick-commerce market, edging out Swiggy Instamart. According to a report...
Swiggy Instamart sees yet another high-profile exit as VP of Supply Chain Karan Arora resigns
In yet another key exit from Swiggy, Karan Arora, the Vice President and Head of Supply Chain Management at Instamart, a subsidiary of Swiggy,...