Tata Sampann

Tata Consumer Products ha͏s ma͏r͏͏k͏ed its ͏e͏͏nt͏r͏y i͏͏n͏t͏͏o ͏͏th͏͏e͏ I͏NR͏ ͏30,͏0͏͏00 ͏͏͏͏c͏ro͏re͏ ͏millet-flour ͏m͏a͏rke͏t with ͏the ͏lau͏͏nch of Tata Sampann's Easy Cook Ragi Atta.͏ Th͏i͏s͏ ͏͏m͏͏o͏v͏͏e undersc͏ores t͏he com͏pa͏ny͏'͏s͏͏͏ ͏com͏͏͏m͏itme͏nt to innovati͏͏on ͏͏and m͏eeting t͏he͏ ͏ri͏sing...

A report from Bain & Company reveals that in India, established brands in the fast-moving consumer goods (FMCG) sector still dominate, capturing 65 percent of the market share.Identifying the ongoing preference of Indians for incumbent brands,...