Tequila
The Indian beverage sector is undergoing a significant transformation, driven by evolving consumer preferences, rapid urbanization, and innovative trends. Ajit Balgi, Founder of The Happy High Bartending Academy, shares key insights into what’s shaking up the...
Loca Loka, ͏a tequila brand under Ironhill Hospitality, has entered ͏the gl͏o͏b͏al alcohol and beverage market wi͏th its debu͏t off͏erings: Tequila Blanco and Reposado. The ven͏ture is backed by ͏Indian actor Rana Daggubatti, music͏ian Anirudh Ravichander,͏...
Breaking News
From party ender to party starter: Tequila sales double in India, becoming fastest-growing spirit
Tequila used to be synonymous with the end of a party, marked by the familiar three-step ritual: salt, shot, and lime. But times have...
Kendall Jenner’s 818 Tequila debuts in India with exclusive Delhi-NCR launch
818 Tequila, the high-end tequila brand by Kendall Jenner, has officially launched in India. Distributed exclusively by Berry Beverages and imported in partnership with...
LWC Drinks launches Black Gold XO Café to fill UK’s coffee tequila gap
In an effort to bridge the void left by Patron XO Café's exit from the UK market, LWC Drinks recently introduced Black Gold XO...
Diageo raises the bar in India with the introduction of world’s finest tequila, Don Julio 1942
Diageo, a leading name in the global alco-beverage sector, is delighted to introduce Don Julio 1942, an exceptional tequila brand, to the discerning Indian...
TGI Fridays offers a refreshing respite with new ‘The Tax Break’ cocktail
TGI Fridays, the casual restaurant chain, has unveiled a fresh cocktail called The Tax Break, aiming to offer a revitalizing escape amidst the tax...
Diageo unveils $5.8 Million investment plan for sustainable water management in tequila production
Diageo has announced a planned investment of MXN 100 million (approx. $5.8 million) in water preservation schemes for its tequila brands in the state...
SipMargs to ramp-up US presence with a $2 Million funding boost from Lab Capital Advisors
SipMargs, a U.S.-based company specializing in canned margaritas, secured $2 million in a funding round spearheaded by the venture capital firm Lab Capital Advisors.Established...
Doritos teams up with Empirical, unveils innovative ‘chip-inspired’ alcoholic beverage!
Doritos is banking on a novel approach to captivate individuals with their tortilla chips: incorporating alcohol.The brand owned by PepsiCo is launching a fresh...
Luxury tequila brand Don Julio makes its debut in India amidst growing trend of premiumization
Diageo has launched the Don Julio tequila brand in the Indian market to align with the growing trend of premiumization. Currently accessible in cities...
Mix Like a Maestro: Learn How to Choose the Right Tequila for Your Signature Cocktails
Tequila, the beloved spirit of Mexico, has gained worldwide popularity due to its unique flavor and versatility. Whether enjoyed neat, in classic cocktails like...
Raise the bar with these 5 tequila recommendations to elevate your at-home cocktails
Tequila is a beloved Mexican spirit that is loved by many around the world. Whether you're sipping it neat or mixing it in a...