Xotik

Xotik’s Jeeru gets a bold new look and name as ‘J.’ to capture larger share of ethnic beverage market

NewsApril 29, 2023

Xotik Frujus (XFPL), a beverage company headquartered in Mumbai, has revealed its plan to rebrand and reposition its renowned jeera brand, Jeeru, as 'J.' The move is aimed at gaining a greater stake in India's ethnic...

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