Saturday, December 6, 2025

zepto

Out-of-home advertising in India has mostly relied on large visuals and visibility. A fresh collaboration between Zepto, Shaadi.com, and Bold Care at Noida Sector 52 Metro Station have shown something unique this time.Together, the three brands...
Quick commerce player Zepto has rolled out one of its most unusual brand tie-ups yet, joining hands with The House of Abhinandan Lodha (HoABL), India’s largest branded land developer. The campaign, released during Janmashtami, plays on...

When a Billboard Becomes a Birthday Wish: Hershey’s Sweet Surprise for Zepto

We all love to mark a friend’s birthday with something unique and surprising. Similarly, Hershey’s tapped into it while celebrating Zepto’s 4th anniversary. But...

From the Brink of Collapse to $200M ARR: How Aadit Palicha Steered Zepto’s Ad Business Through Chaos

Zepto’s cofounder and CEO Aadit Palicha recently shared that the company’s advertising division has seen an explosive rise, scaling its annualised revenue run-rate (ARR)...

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